Case study · Fashion & events
Soli Productions
Daily Instagram for a Halifax runway production company: planning, editing, posting and stories. 299,332 views in the 90 days to 16 August 2026.
299K
Instagram views in 90 days
+185
net new followers in 90 days
61.6%
of views from people not yet following
Overview
Soli Productions is a Halifax runway production company, founded in 2018 by Solitha Shortte. It produces fashion shows, coaches models and builds platforms for designers and emerging talent, including Halifax Fashion Week.
The challenge
The account needed to look like the production company it is, and to post with a steady rhythm. The material was there, from shows, fittings and coaching, but it needed planning, editing and someone running it every day.
Our approach
We ran the account from June 2026 in 15-day content cycles. Each cycle set out the reels, carousels, posts and stories to go out, and what each one was for.
Shoots were not part of the work. We planned, edited and published the material Soli's team supplied, and handled stories and replies daily.
What we did
In the 90 days to 16 August: 36 feed posts (21 reels and 15 posts), more than 100 stories, and a cleaned-up grid.
The result
Instagram Insights for the 90 days from 20 May to 16 August 2026: 299,332 views and 185 net new followers. 61.6% of views came from people who did not yet follow the account.
We started on the account in June, so the first days of that window come before our work.
Every brand needs direction. We give you one that works.
Tell us what you sell and what you want to change. We come back with a direction, then a proposal.