Case study · Real estate
Nancy Skinner
One brand look, weekly advice posts, listing reels and daily stories for a Nova Scotia RE/MAX realtor. 22,994 Instagram views in the 90 days to 29 September 2026.
- Brand look and post templates
- Social media management
- Reels
- Daily stories
23K
Instagram views in 90 days
16
feed posts and reels in the last 30 days
50+
stories in the last 30 days
The story
What we were asked to do, and how.
Nancy Skinner is a realtor with RE/MAX Nova in Nova Scotia. We run her Instagram: the look, the posts, the reels and the stories.
01
The challenge
Her feed was mostly listing photos. They showed what was for sale, but not who Nancy is or why someone should call her, and every post looked different.
02
Our approach
We built one look for her: her colours, a set of post templates and a recurring Real Estate Advice of the Week. Listings, client testimonials and buyer and seller tips all use it, so every post is recognisably hers.
03
What we did
In the 30 days to 29 September: 16 feed posts (10 posts and 6 reels) and more than 50 stories.
The look
One brand, every post.
A consistent look, colours and templates we built for them, so every post is recognisably theirs.
The work
Made to be watched.
Tap a reel to play it with sound.
Nancy Skinner
Brand film
Nancy Skinner
Property tour
Nancy Skinner
Realtor reel
Nancy Skinner
Realtor reel
The result
The numbers, and where they come from.
Instagram Insights for the 90 days from 2 July to 29 September 2026: 22,994 views, 18 net new followers and 298 interactions.
- Instagram views in 90 days23K
- feed posts and reels in the last 30 days16
- stories in the last 30 days50+
More results
Keep reading.
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