Case study · Fashion & events
Halifax Fashion Week
Instagram for the fifth Halifax Fashion Week, ROOTED, through the summer build-up and event week. 592,275 views in the 90 days to 16 August 2026.
592K
Instagram views in 90 days
+574
net new followers in 90 days
55K
accounts reached in 90 days
Overview
Halifax Fashion Week is the East Coast runway platform produced by Soli Productions. Its fifth edition, themed ROOTED, ran from 8 to 15 August 2026 across Halifax: a wellness day at Crystal Crescent Beach, runways on Spring Garden Road and at the Emera Oval, industry and sustainability nights, menswear, a midnight runway and a closing night at the Light House Arts Centre.
The challenge
An event week depends on the build-up and on the days themselves. Designers, sponsors and ticket buyers all needed to see the week coming, then see it happen.
Our approach
We ran the account through the summer and the event week: planning, posting, stories and replies. As with Soli Productions, we edited and published supplied material rather than shooting.
What we did
In the 90 days to 16 August: 40 feed posts (12 reels and 28 posts) and more than 100 stories.
The result
Instagram Insights for the 90 days from 20 May to 16 August 2026: 592,275 views, 574 net new followers and 55,119 accounts reached. Daily views climbed through July and peaked in event week.
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