How we work
Built for how people buy now.
People find businesses on their phones: in short videos, in search and in AI answers. We make the content for that, post it every week, and use AI where it saves time or catches a lead. People decide what goes out.
What changed
Marketing moved. We moved with it.
01
People find you in video
Customers discover local businesses scrolling short vertical video, not flipping past ads. If you are not in that feed, someone else is.
02
The fastest reply wins
An enquiry that waits for someone to check the inbox often goes to the next business that answered first.
03
Search now answers back
Google and AI assistants answer questions directly. They quote businesses that explain clearly what they do and where.
The difference
The old way, and ours.
| The usual agency | Bluenose | |
|---|---|---|
| Content | A polished ad a few times a year | Native short video and posts every week, made for each platform |
| Getting started | Long contracts and a slow start | A written proposal, then a first month of content planned and shot |
| Approvals | Email threads and attachments | Your own sign-in to see and approve posts before they go out |
| Enquiries | Wait in an inbox until someone checks | With our follow-up set up, a reply within seconds, then reminders until it is booked or closed |
| Reporting | A deck now and then | A report every month with the real numbers and what changes next |
| Ownership | The agency holds the accounts | Your accounts, your ad spend and your data stay in your name |
Content
A polished ad a few times a year
Native short video and posts every week, made for each platform
Getting started
Long contracts and a slow start
A written proposal, then a first month of content planned and shot
Approvals
Email threads and attachments
Your own sign-in to see and approve posts before they go out
Enquiries
Wait in an inbox until someone checks
With our follow-up set up, a reply within seconds, then reminders until it is booked or closed
Reporting
A deck now and then
A report every month with the real numbers and what changes next
Ownership
The agency holds the accounts
Your accounts, your ad spend and your data stay in your name
AI and people
Machines do the busywork. People do the thinking.
Where AI and automation help
- Replies to new enquiries in seconds and sends follow-ups
- Sends booking reminders and review requests
- Drafts captions and cuts one video into versions for each platform
- Spreads a month of content across the calendar and assigns the work
- Pulls the monthly numbers together for your report
Where people decide
- Set the direction for your brand and decide what to make
- Plan, film and edit the content
- Check every post before it goes out, in your voice
- Take over any conversation beyond a simple question
- Read the numbers with you and decide what changes
The result: more content, faster replies and clearer numbers, without a feed that sounds like a robot wrote it.
What you see
No black box.
Your approvals page
Posts waiting for you, in one place. Approve them or ask for changes in a tap.
A monthly report
The real numbers from your accounts, what worked, what did not, and what we change next.
One person accountable
You deal with one person who knows your business, with a full production team behind them.
How it starts
Call. Direction. Proposal. Go.
- 01
Exploration call
What you sell, who buys it, what you want to change.
- 02
Direction
We come back with a plan for content, channels and campaigns.
- 03
Proposal
Scope, timeline and pricing in writing. You say yes or no.
- 04
Launch and report
Content in production, channels live, campaigns running, one report a month.
Questions about how we work
Do you use AI to make the content?
AI helps with the slow parts: first drafts of captions, cutting one video into versions for each platform, and planning the calendar. People plan, film and edit the content, and every post is checked before it goes out.
How is this different from a traditional agency?
We make short-form content every week instead of a few big campaigns, answer every enquiry in seconds, let you approve posts from your own sign-in, and report the real numbers every month. Your accounts stay in your name.
Will my customers talk to a bot?
Only for the first reply and simple questions like booking a time. Anything more goes to a person, and you can see every conversation.
Do I need to be on every platform?
No. We start where your customers already are, usually Instagram and one other, and add more only when the numbers say it is worth it.
How do we start?
A short exploration call, then a written direction and proposal. If you are not ready for a call, get a free content audit or build a suggested content plan first.
Marketing that keeps up with your customers.
Tell us what you sell and what you want to change. We come back with a direction, then a proposal.