Bluenose Marketing

Marketing for restaurants and cafés · Halifax, Nova Scotia

Make them hungry before they arrive.

Food is the most-watched content on every platform. A Halifax restaurant with a steady stream of dish reels, specials and behind-the-counter moments fills seats without discounting. We have done it for kitchens across the city.

What gets in the way

What we hear from restaurants and cafés

01

Quiet nights

The weekend is full; Tuesday is not. Content and campaigns can move demand to the nights you choose.

02

Posting from the pass

Nobody in a busy kitchen has time to shoot, caption and post. It happens in bursts, then stops.

03

Reviews decide

Prospective diners read reviews before they book. Getting happy guests to leave one takes a system.

What we do about it

Marketing built for restaurants and cafés

Dish and kitchen reels

Shot in a couple of hours during prep: the sizzle, the pour, the plate, the people.

Menus, specials and events

Launches, seasonal menus and event nights planned into a monthly calendar.

Channels run daily

Instagram, TikTok and Facebook posted, comments and messages answered, reservations pointed to the right place.

Local campaigns and review requests

Meta ads within your radius on the nights you want filled; automatic review requests after a visit.

Proof

Work like this

Bluenose Marketing

Brand reel

▶

Bluenose Marketing

Brand reel

▶

Bluenose Marketing

Concept film

▶

Bluenose Marketing

Brand reel

▶

GetOsmo

Talking head

▶

GetOsmo

Talking head

▶

Akshay Bansal

Realtor reel

▶

Akshay Bansal

Closing reel

▶

How it starts

The first month

  1. 01

    Call

    Your busiest and quietest nights, your best dishes, what is launching.

  2. 02

    Shoot

    One session in the kitchen and dining room, batch-produced.

  3. 03

    Publish

    A month of posts and reels goes out on a calendar.

  4. 04

    Report

    Reach, saves, shares, and the bookings the campaigns produced.

Restaurants and cafés ask us

Do you shoot during service?

Usually during prep or a quiet hour, so the kitchen is not disturbed. Some content, like a busy dining room, is filmed during service with your agreement.

Can you help with our Google profile and reviews?

Yes. A complete Google Business Profile with fresh photos, and a simple review request after visits, is part of how local diners find you.

We have several locations. Does that work?

Yes. Content is planned per location where it matters and shared where it does not, with one calendar and one report.

Have you worked with Halifax restaurants before?

Many. Our earlier work with Halifax restaurants and cafés is on the work page.

Let's talk about your restaurants and café business.

Tell us what you sell and what you want to change. We come back with a direction, then a proposal.