Overview
Pita Nusto is a fast-casual Mediterranean brand offering shawarma, bowls, wraps and fresh sides, appealing to food lovers who value flavour, freshness and fast service.
The objective was to create a strong digital presence through crisp cooking visuals, ingredient-focused storytelling and high-retention reels.
The challenge
- Building momentum from a smaller follower base
- Standing out in a competitive Mediterranean niche
- Showcasing menu freshness effectively
- Low-budget content requirements
- High-quality food visuals needed consistently
Our approach
- Cinematic cooking reels
- Ingredient-focused transitions
- Fast-paced, high-retention edits
What we did
- Explore-page optimization
- High-impact flavour visuals
- Weekly performance testing
